Active Advertising Services is a boutique agency offering powerful mobile advertising and BTL campaign solutions for Asian markets.
At Active, we’re unashamedly bullish about the future of mobile advertising. What better way to sell to younger segments who passionately embrace useful new technology?
Targeted mobile campaigns deliver powerful outcomes: higher sales and stronger brands. Very cost-effectively.
We’ve seen the future of mobile advertising in Japan, home of the mobile novel genre Keitai and QR-coded tombstones.
Japan, the world’s first mature mobile advertising market, worth $1.2 billion in 2010, is growing at 20% per annum. 75% of Osaka and Tokyo’s 55 million residents happily accept phone advertising. Adverts that are free to send and free to receive.
What’s so visible in Japan, highlights the paradigm shift in communication and media consumption that has occurred elsewhere.
Everyone owns a mobile and soon almost everyone will own a smartphone. In Australia, for example, the market share of iPhone and other brands has raced past 40%.
Newspaper, radio, cinema and TV advertising all evolved through experimentation and adaptation – the process in play with mobile and digital channels today.
But the jury is in. The under 50s have a strong emotional connection to mobile devices, something you’ll see on the street today.
So, isn’t it time you started a new conversation with your customers via their preferred channel?
We can help with:
• Mobile strategy
• Mobile campaign tactics
• Below-the-line campaigns
• White label services for agencies
• Apps
